Ideas come from everywhere. This one came from my mother. She was excited because our great friend, Gary Owens, was a clue that night on Jeopardy! And that sparked inspiration. When you are referenced on Jeopardy! you are forever a part of the modern cultural lexicon.
With that spark, we brought some of history's mosy legendary characters to life to testify what recognition really means.
As fun campaigns go, this is one of the most enjoyable. The spots were a blast to shoot, but setting these iconic figures loose on the Sony lot to create additional viral and promotional assets made for a most memorable day.