A milestone anniversary celebrating an American icon… Wheel of Fortune’s 25th Anniversary Campaign gave us an amusing look at some of the show’s most unique "characters."
Continuing the success of “The Letters” campaign, the challenge was to match the offbeat approach for America’s other iconic game show celebrating a milestone anniversary.
2008 saw the economy and our business change significantly. The Challenge: Create a cost-effective initiative that would both aggressively promote Wheel Of Fortune and Jeopardy! and empower advertising partners in a measurably profitable way. So began one of the single most successful cross-promotional campaigns in television. Thousands of spots and millions of dollars later, it remains a benchmark in brand integration and responsive content production.
Mining this show generically, episodically and virally was a collective labor of love.
One of television’s longest-running court shows, Divorce Court, was the inspiration for many funny image campaigns that routinely won Promax Gold Awards and, in the case of “Honeymoon Interrupted”, was recognized with the prestigious “Gracie Allen Award” for funniest commercial, besting out major national ad campaigns.
A few years later, we revisited our cursed couple to see if love prevails above all.
Emmy season is crucial for new media and traditional publishing powerhouse, THR. This sizzle captures the proximity to talents and their perspectives as vibrant content created by one of entertainment’s most sought after, trusted and connected authorities.
The privilege to articulate the cultural impact of two shows that are woven into the fabric of American life is work of which I am most proud.
Simply put, these are shows that shape generations and continue to do so.
This piece has been shown consistently at every taping of Wheel of Fortune and Jeopardy! since its creation.
To write and produce this pitch tape for Sony meant the team had to aim high. The only available asset was an article from Variety announcing the concept. Sexy and stylish, this show pitch takes flight on the wings of clever copy and resourceful producing.
Paramount wanted to create a classic promo that would transcend time in the spirit of television’s most beloved sitcom.
We shot the set as meticulously recreated at the Hollywood Entertainment Museum and used it as a framing device for all the action. A visually innovative and intoxicating approach, this project remains one of my favorite efforts and reflects the passion and joy in what we do.
Meet Cole. He is one of many folks who count CCI service dogs as their best friends beyond the great benefits these beautiful and kind dogs provide. As you will see in this spot, one of a larger campaign, the feeling is most certainly mutual.
Where "behind-the-scenes" goes above and beyond.
